Using effective sales psychology can help you turn more leads into customers.
Pacific Life
Pacific Life Insurance Company

The Psychology of Selling Life Insurance

There's a human side to selling and understanding the psychology of both the buyer’s and the seller’s mindsets can give you the insight you need to put yourself in the buyer's shoes. Read more about psychology's role in selling, buying, and marketing life insurance to unlock valuable insights that can help improve your pitch.

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The primary purpose of life insurance is to protect the policy beneficiaries from the adverse financial consequences of the insured's death.
This material is intended for Financial Professional use only. Not for public distribution.

This email may be considered advertising under applicable law.

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.
Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state. Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims‐paying ability of the issuing insurance company. Look to the strength of the life insurance company with regard to such guarantees as these guarantees are not backed by the broker‐dealer, insurance agency, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims‐paying ability of the life insurance company.

Life insurance is subject to underwriting and approval of the application and may incur monthly policy charges.

Pacific Life Insurance Company’s Home Office is located in Newport Beach, CA.

15-50960-00 4/21 E424

This email was sent by Pacific Life – Broad Market from 45 Enterprise, Aliso Viejo, CA, 92656 United States.

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