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Thursday, January 31, 2019 facebook-white linkedin-white twitter-white

Resident or Citizen?

In the midst of the current political climate, I was privileged to go to an Encinitas Town Council meeting… by the way, you are pre-invited to the same in your town, and you should go. Let me say, democracy is very alive and very healthy at the local level.

I attended our meeting because the Town has been facing challenges with the cycling community and shared road policies. The Council was nearing some decisions in Leucadia which might make everyday use of all 2-wheel vehicles safer, so I was all in.

I did not understand that there were far more issues on the agenda. One was to appoint a new Council member to a recently vacated post. There were 8 self-nominees. Each had 5 minutes to present themselves, followed by a 3 minute opportunity for supporters to state their case.

One of the supporters of Kellie Shay Hinze, the ultimate winner, said the following: “Kellie has the ability to mobilize people. She converts residents in our community, to citizens.”

What a simple, yet profound statement, “convert resident to citizens.” It caused me to think about my town and my involvement. It also helped focus my eye on the Community of Businesses in our Sport and Active Lifestyle space here at SDSI. There are quite a few business residents… and there are quite a few citizens as well. It’s easy to know where we each fit.

Our SDSI challenge in 2019 is simple: we are looking for more citizens to jump in and help us create commerce, new companies and new jobs in San Diego. So, if you’ve got a business or community leader in mind, even if you’re not sure if they’re a fit, send us a message and let us know. The more members we have, the more GOOD we can do! As Lou Holtz said famously: “It’s never the wrong time to do the right thing!”


SDSI Welcomes New Member New Swarm Sports
New Swarm Sports created and promotes the sport of FlingGolf and is excited to join SDSI as FlingGolf play increases on golf courses in the San Diego area. Our mission is to provide players with the best equipment and opportunity to get outside and enjoy golf courses in a way they've never been enjoyed before - fun, athletic and casual. Our ambition is to exceed the impact that snowboarding had on ski resorts while we drive a new generation of players to golf courses across the US and beyond. We look forward to making San Diego a hub of FlingGolf activity.

Surftech CEO Joins the SES Podcast
John Vance, CEO of Surftech, spent a few minutes from a busy day at Surf Expo to speak with Tiffany Montgomery of Shop-Eat-Surf for their SES Podcast. John discusses the changes he has made at the company since joining, the strategy he is developing and what it has meant to the bottom line. Listen to the full 7 minute podcast and check out the press release about the new Surftech sales strategy and team.

Red Door Interactive Podcast on Voice-First World
Red Door Interactive CEO, Reid Carr, discusses the Voice-First phenomenon catching on due to smart speakers/phones such as siri, alexa/echo, and google assistant. Part one discusses the current landscape of voice technology, ways to update your website to handle voice interactions and more. Part two covers the future of voice technology, the impact of voice-commerce, ways to future-proof your website – and finally, answers the question “will voice kill the website?” Joining Reid in this conversation are Ron Hadler and Ross Briggs of Red Door Interactive. Listen to (or read the transcription of) part 1 and part 2.

CBRE’s Andy Ewald Quoted in Coworking Space Article on NBC7
San Diego has officially surpassed the million square foot mark for coworking space. Andy explains, “Even though San Diego has more than 90 shared office spaces, coworking accounts for just 1.51 percent of San Diego’s commercial real estate market. Those numbers are ticking upward... as local entrepreneurs look for a place to house their budding businesses. Larger corporations are also looking to coworking to test out new markets for future satellite offices, provide flexibility for traveling employees, or reduce their capital expenses.” Read the full article.

NiteRider Lumina Micro 850 Lights Up
The Lumina Micro 850 series, factoring in about everything you could possibly think of for a bicycle light, was very well received at Summed up as “a good sturdy light that performs well at a decent price” you can head on over to their review site to see beam pattern comparisons, real photos comparing it to the competition, and ratings for specific qualities such as durability, ease of use, performance, etc.

Eli Carlson Quit Social Media for 30 Days
SMACK! Media Founder, Eli Carlson found herself instinctively checking Instagram amid reading about social media addiction and decided to take action. Aside from checking in on clients (SMACK! Media is a PR company after all) she quit cold turkey. The instincts to tap and scroll went away in two days, and Eli found six key takeaways. Now that the 30 day experiment is over, she is back to checking accounts and posting for a mere 10 minutes a day. Read the full benefits of this new practice in Eli's post.

Peter Ripa Talks to Forbes About Tiger Woods’ Impact
While the number one golfer in the world, Justin Rose, won this years Farmers Insurance Open (FIO) at Torrey Pines, the pre-tournament news was often related to Tiger Woods. "It's worth probably a 20 percent increase in revenues for us,'' FIO tournament director Peter Ripa said. "Those that were planning to come here from out of town do, and people in town want to be a part of history as he continues his quest for 82 Tour victories.'' Read the full article on Forbes and we will post a social media recap of all the great metrics as that becomes available.

OffShore Surf Open is Second Sanctioned Event on AWM Surfstream Pool
The 2019 Swedish Indoor Surf Competition will be held at the Himlabadet indoor surf venue in Sundsvall, Sweden. This venue has been open and using the American Wave Machines Surfstream platform since 2010. Greg Lombardo, CEO of Offshore Surf said, “…bringing competitive and aspirational surfers together in a fun, welcoming and authentic venue. What could possibly represent this ideal better than an indoor surf event in Sweden in the middle of winter!” Read the full press release.

San Diego Seals Partners with UC San Diego Health
Is there a sports team in San Diego that does not have UC San Diego Health as their official health care provider? Team after team, they prove to really be the best resource for sports related medical care. Dr. David Bazzo, head team physician, said “We’re excited to partner with the Seals as they bring professional indoor lacrosse to our region… The sport is known for being fast and physical and we look forward to applying our own team approach to help keep these players in top shape.” Read the full press release.

San Diego Seals Boast Win in Front of Sell Out Crowd
In an action-packed, back and forth game in front of 11,000+ fans, the San Diego Seals reigned victorious over the Rochester Knighthawks with a 12-10 final score. The Seals went on to handily win the next home game against Calgary. The Seals are currently first place in the western division and next play at home on Feb 8th. Hear how team owner Joe Tsai felt about the first win from his interview with the SD Union Tribune.

Assault Fitness AirRunner Featured in Zac Efron’s Amazon Store
Apparently, celebrities are opening their own amazon stores now? Zac Efron’s store features 50 workout related items and the AirRunner Treadmill by Assault Fitness is near the top of the list. The AirRunner was among Efron’s suggestions reviewed on as, “1) like running on air, burns up to 30% more calories than a motorized treadmill 2) easy on the environment… with zero electrical consumption 3) optimal for all types of training. Maximum user weight: 350 lbs.” View the reviewed products or the entire Zac Efron Store.

Nathan Resnick Joins Power Lunch for Update on China
In an era of trade war possibilities, Chinese business executives being arrested in Canada, and now the US Department of State issuing a travel advisory warning international business travelers of “exit bans” from China, who better to ask for advice than Nathan Resnick? The Sourcify CEO discussed the anecdotal trends he’s seen with the Chinese consumer and his experiences in traveling to China for business. Watch the full segment.

BLDG Active Spotlight on ASN
TEN’s Adventure Sports Network (ASN) put BLDG Active Skin Repair to the test… and it passed with flying colors. “In our experience, BLDG Active Skin Repair really did speed up the healing process – and it does so without using toxic substances like petroleum, peroxide, and antibiotic gels. Both the gel and spray are easily applied and quickly absorbed. We experienced no stinging, no residues left behind, and the non-toxic formula is safe to apply to areas around the eyes, mouth, and nose.” What more could you want? Read the whole test.

Corporate Dash Welcomes Boxton as the Official Presenting Sponsor 
Entering its 4th year, the 2019 Corporate Dash presented by Boxton will host over 2,000 participants from 100+ San Diego based companies for a 5K run and after-party festivities including live music, craft beer garden, food trucks and games. The event will benefit Challenged Athletes Foundation’s Operation Rebound program. Join the dozens of SDSI member companies submitting teams for the  annual run!

Congratulations to Class 12 Accelerator grads who wrapped up their 20 week program on Tuesday, January 15th!
Aret Basewear – Technical basewear with a luxury feel built by women for women. With a focus on sustainability and empowering women, Aret Basewear can go from hiking to swimming and so many places in-between. Meet their flagship Toura top and learn more about their vision at
Case by Case – A unique and protective phone case with attachments for every way you use your phone. With sleek magnets, Case by Case’s functional logo makes attaching accessories like additional power, bike mounts and more, intuitive and easy. Attach yourself to infinite possibilities!
TruFit – With a focus on adaptive fitness and youth, TruFit helps anyone experience success with fitness. With soon to be digitized training program and a versatile suspension-based kit, anyone regardless of their mental or physical capacity, can increase their strength and cardiovascular fitness.
Underwater Torpedo League – Get ready to increase CO2 tolerance and explore your limits with Deep End Fitness and Underwater Torpedo League - A competitive league played completely underwater. Deep End Fitness can help anyone improve their confidence in the water, increase water safety and get fit. Go Deep. Live Empowered.
VanCraft – VanCraft enables travelers and adventure seekers to pursue their own dreams by building, selling and renting affordable, capable freedom vessels. Fully self-contained, ready for rugged roads and life off the grid VanCraft vehicles are at the epicenter of #vanlife. Find out more at

TurningPoint ExecSales & Marketing, A Powerful Combination for 2019 
Are your sales and marketing teams getting along? More importantly, are they aware of what the other group is doing? We talk to companies on a daily basis, about the need to hire new sales professionals, or a new marketing expert. In almost every case, when we ask about the current relationship between the two groups, the response is “They get along ok, but we know we could do a lot better.” In today’s marketplace, with so many channels and platforms to leverage, it is imperative that your sales and marketing strategies are in alignment. And with the added complexity of inside sales and sales enablement, digital marketing and marketing analytics, the stronger the partnership, the bigger the sales opportunities. Consider creating a mentorship or "buddy" system that pairs a field salesperson with a marketing coordinator, or allows a marketing manager to spend one day each quarter, working alongside an account executive in the field visiting clients. This enhanced collaboration will result in a more cohesive and streamlined customer strategy.  For more insights on Sales & Marketing, contact Ken C. Schmitt at  
Open Jobs
Director Product Development, Biology – Lifesciences, San Diego
Director of Marketing – Software, Orange County 
Sales Rep – Medical Device, San Francisco 
VP Sales – Professional Services, San Diego 
SVP Operations - Manufacturing/Distribution, San Bernardino 
Inside Sales Manager – Professional Services, San Diego 
Sr. Content Creator – Healthcare IT, San Diego/Orange County 

Counterpace - VP of Marketing click for info

Digital Operative – Multiple positions available click for info

Estancia La Jolla Hotel & Spa - Multiple Positions Available click for info

Hookit – Senior Devops Engineer click for info

KPMG - Multiple Positions Available click for info

Procopio – Multiple Positions Available click for info

J!NX – Web Designer click for info

soccerloco – Warehouse Associate click for info

Feb. 12 – Digital Marketing Series: Paid Search with Red Door Interactive

Feb. 21 – Breakfast Collab: Ask the 'Egg’spert - an up close & personal look at Specialty Financing with John McLean/Abington Emerson Capital click for info

Feb. 27 – Advisory Board Meeting featuring Dr. David Bach/Platypus Institute

Apr. 2 – SDSI Eye of the Innovator

Feb. 8 – Vancouver @ San Diego Seals, San Diego, CA click for info

Feb. 17 – San Diego Fleet Home Opener, San Diego, CA click for info

Feb. 22 – Global Actions Sports Foundation AmpFest, Vista, CA click for info

Feb. 5-7 – Agenda Trade Show, Las Vegas, NV click for info

Mar. 16 - San Diego Leprechaun Run, San Diego, CA click for info

Mar. 16 – Philadelphia @ San Diego Seals, San Diego, CA click for info

Mar. 17-19 – ROTH Capital Partners Conference, Dana Point, CA click for info

Mar. 22 – Saskatchewan @ San Diego Seals, San Diego, CA click for info

Jun. 20 - America's Finest Corporate Dash, San Diego, CA click for info

This email was sent by SD Sport Innovators at 253 S. Highway 101, Suite C, Solana Beach, CA 92075.

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