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Thursday, February 28, 2019 facebook-white linkedin-white twitter-white

SDSI’s Eye of the Innovator

SDSI is excited to announce our big annual event this year will be The Eye of the Innovator held at Belly Up Tavern. This April 2nd event will be keynoted by SDSI Executive Chairman, Bill Walton. We will take a deeper look into what four successful San Diego Founders saw in their brand(s) which made them willing to risk it all to reach their brands potential. Moderator Denise Lee Yohn - longtime SDSI friend, professional speaker, and bestselling author of What Great Brands Do - will take us take us deep into the minds of four iconic disruptors and down the paths they took to see their brands reach their full potential.  

Steve Lake: Sector 9 Skateboards
Scott Tilton:
Beaver Theodosakis: Life’s A Beach, Bad Boy Club, Spy, and prAna
Mitch Thrower: The Active Network and

This event will be open to the public, SDSI member companies receive one complimentary ticket - please email for your access code.

View the Eye of the Innovator website for all the details… You won’t want to miss this one!

Tour the famous CA Training Facility & hear from local action sport leaders on what is in store at the 2020 Olympic Games
CA Training Facility (CA|TF) is making a monumental impact on the trajectory of Skateboarding and skateboarders as we know them…the only training facility of its kind dedicated to future Olympic hopefuls and transforming passionate skateboarders into athletes with big dreams. Join SDSI, CA|TF and local leaders from climbing, surf and skate to hear what the 2020 Olympic debut means to their sport and athletes. The newly announced USA Skateboarding Team will be there for a meet and greet – it doesn’t get more authentic that that! And to top it off SDSI will be announcing a group trip to Tokyo with FunLy Events to watch it all go down and attend the “biggest beach party ever”. Details and registration for this free event here. Limited seating don’t wait to register!

SDSI Breakfast Collab: Ask the ‘Eggs’pert- what NOT to do when preparing for a business transaction
Sometimes knowing what NOT to do is just as powerful as what to do…when preparing for a business transaction this is certainly the case. Packed with actionable tips and tricks, from our friends at Vantage Point Advisors, on how to navigate conversations with potential investors and how to structure a partnership that is most advantageous to YOU as the business owner - this breakfast is not to be missed.  You may have heard we are enhancing our Monthly SDSI Breakfast Collabs…same small group collaborations SDSI members are used to, now featuring an ‘Eggs’pert for up close and personal access to expert resources on the most pressing and relevant issues to your business. First come, first served. Contact to RSVP.

SDSI Welcomes Back Renewing Member ElliptiGO
ElliptiGO Inc. is the pioneer and world leader in stand up cycling. ElliptiGO launched the first elliptical bicycle in 2010 and, most recently, the first stand up bike (SUB.) Headquartered in Solana Beach, Calif., ElliptiGO strives to embody five key values: caring, inspiration, innovation, fun and integrity. ElliptiGO bikes deliver an enjoyable, comfortable and effective workout experience that inspires people to improve their lives and enjoy the outdoors.
More than 26,000 ElliptiGO bikes are now on the road, with new stand up cyclists joining ElliptiGO’s engaged and lively community of riders each and every day. Stand up cycling combines the best of running, cycling and the elliptical trainer to give you a fun and effective way to exercise outdoors. Because it is a low-impact exercise, stand up cycling builds cardiovascular fitness, while being easy on the joints, which makes it great for everyone – young or old, health-conscious to elite.
ElliptiGO bikes are distributed through specialty running, cycling and fitness retailers nationwide, at the ElliptiGO headquarters and online. For more information, visit

Sony Seeks Workforce That is “Ready Now”
Sony COO, Mike Fasulo, spoke with Student Moderators at The Academy of Our Lady of Peace and shared why the people at Sony are a strong focus for the company. “Employees within the company, how do we develop them to be ready for their next whatever — the next role, position, innovation or trend?... How do we prepare them so we have a good future?” Read the full article and take the opportunity to hear Fasulo share leadership advice tomorrow/Friday at their offices in Rancho Bernardo.

Bold Brew Spotlight in Aztech
Jake Soloman and Jack Doheny were featured in their alma mater’s series identifying Aztecs who are blazing a trail in entrepreneurship. They both spoke about everything from new product improvements to their favorite burrito spots. They also spoke highly of SDSU’s Zahn Innovation Platform (ZIP) Launchpad including the connection to the SDSI Accelerator and the great SDSI mentors they connected with once they exited ZIP Launchpad! Thanks guys! Read the full spotlight.

Reef Appoints Mike Jensen as President
Now that the dust has settled with Reef being sold from VF Corp to Rockport, Mike Jensen will be heading the brand up as CEO. Jensen comes most recently from DC as their Head of Brand and prior to that: Asics, Spy, and Converse. Previously, Rockport has said Reef will operate independently and remain headquartered in Carlsbad. Read the full story on Shop-Eat-Surf.

Estancia La Jolla Earns AAA 4-Diamond Rating Again
Only 6.3% of AAA inspected hotels land within the prestigious 4 diamond rating and it is no surprise that the Estancia La Jolla is in that upper echelon of professionalism. You’d be hard pressed to find a better place from their location, amenities, service, quality, cleanliness… the list goes on and on. They are a perfect location to host a number of our SDSI leadership dinners. Read the full list of SD hotels that also received exceptional AAA ratings on KUSI.

VanCraft Converted Sprinter Campervans for Sale
SDSI Accelerator Grad, VanCraft, has a few Sprinter Campervans built out for that inner #vanlife adventurer in all of us. VanCraft has fine-tuned every little detail of these converted vans to be optimized for adventure travel. Take a look at the 3 vans that are currently for sale in Oceanside or rent one for your next trip to get your feet wet - don't forget that SDSI Member2Member Discount.

Happy Birthday to RDI
Red Door Interactive turned 17 this month and took a moment to look back on their previous year as a company. Among other things, they added 24 new hires, spent 27,889 hours collaborating and achieving goals, and onboarded twenty new clients. Take a look at their site for a more comprehensive infographic of their 17th anniversary.

SES Interviews American Media and ASN
Tiffany at Shop-Eat-Surf sat down with Norb Garrett of Adventure Sports Network (ASN) and American Media’s EVP, Chris Scardino. While some things are still too early to determine, Tiffany got us caught up on the big acquisition at the beginning of the month. SDSI Advisory Board Member Norb Garrett is staying on as President of ASN. Read the full piece at Shop-Eat-Surf.

San Diego Leprechaun Run is Around the Corner
Come celebrate St. Patrick's Day with a flat, fast 5k and 1k kid's run in Pacific Beach on Saturday, March 16. Participants receive Leprechaun dress up gear, sunglasses, finisher medal and a drink ticket for those over 21. It's up to you whether you run in a green hat & bowtie, or a green tutu and headband! More info and registration options can be found at

ElliptiGO and Noxgear’s Ride and Shine Giveaway
SDSI Board Member and Accelerator Grad, ElliptiGO, teamed up with the creators of high visibility gear for the Ride and Shine Contest giveaway. “The winner of the Ride & Shine Giveaway is sure to get noticed,” said Bryan Pate, CEO of ElliptiGO. “The winter months bring more hours of darkness, and this partnership with Noxgear is helping us shine a light on riding smart. Together, we’re empowering active people to be more visible when exercising so they can stay fit while staying safe.” The winners have already been announced  for this contest but follow ElliptGO on Instagram for more opportunities.

Prince Daniels' Ultimate Athlete Mini Series Spring Break Camp
The Prince of Fitness will host its Spring Break Camp: Ultimate Athlete Mini Series on March 29-30 at San Dieguito County Park. The two-day event was designed to teach youth athletes, ages 12-18, a mind-body-spirit approach to fitness to help them to build and maintain the skills needed to excel on and off the field. The Mini Series integrates world-class fitness instruction and an engaging introduction to the concepts of mindfulness and meditation, and to top it off, participants will have the opportunity to work with and learn from the pros! Lunch will be provided. Visit the website to register or get more info.

SDVG Now Accepting Application for Cool Companies
San Diego Venture Group Cool Companies identifies San Diego’s fastest growing and most exciting startups that are VC – Ready. We might be bias but we think the coolest companies surely come for the SAL space! So let’s get applying! Apply through March 5 for the opportunity to meet nearly 60 VC, and to expand your network of mentors, executives, investors and more. Details here.

TurningPoint Exec TurningPoint Tips: Recruitment, Meet Marketing
We’re not going to waste your time discussing the current labor market. It’s tight, competitive, driven by candidates with multiple offers and high expectations, and nearly impossible to find high caliber talent unless you’re a trained detective.
Here’s what we are going to tell you: To have any hope for successful hiring 2019, your recruitment strategy must be built around Recruitment Marketing.
Simply put, Recruitment Marketing is the process of nurturing and attracting talent using the same marketing methods marketing teams have been using to sell their products and services. Employer branding is nothing new. Social media and a competitive job market have made branding essential to every organization’s growth and success. It is the key to solving your biggest problem: Attracting a high caliber candidate with the skills, experience, and personality to meet your needs. It’s up to you to create and market your organization’s reputation, popularity as an employer, and its employee value proposition.

Open Jobs
Sales Manager, - CPG, Los Angeles
Regional Sales Manager, Northeast – Engineering, New England
Sales Rep – Medical Device, San Francisco
VP Sales – Professional Services, San Diego
SVP Operations - Manufacturing/Distribution, San Bernardino
Inside Sales Manager – Professional Services, San Diego
Sr. Content Creator – Healthcare IT, San Diego/Orange County

Counterpace – VP of Marketing click for info

Digital Operative – Multiple positions available click for info

Estancia La Jolla Hotel & Spa - Multiple Positions Available click for info

Hookit – Marketing Internships Available click for info 

KPMG - Multiple Positions Available click for info

Procopio – Business Development Manager click for info

J!NX – Web Designer click for info

soccerloco – E-Commerce Merchandising Coordinator click for info 

Mar. 13 - Gateway Workshop, click for info

Mar. 14 – SDSI Breakfast Collab Ask the ‘Egg’spert: Valuation, click for info

Mar. 19 – CA Skateparks hosts SDSI Event on 2020 Olympic Debuts, click for info

Apr 2 – SDSI Eye of the Innovator, click for info

Mar. 1 – Leaders of Change Presents Mike Fasulo, Rancho Bernardo, CA click for info

Mar. 5 - San Diego Venture Group 'Cool Companies' Application Deadline click for info

Mar. 16 – San Diego Running Co. Leprechaun Run, San Diego, CA click for info

Mar. 16 – Philadelphia @ San Diego Seals, San Diego, CA click for info

Mar. 17-19 – ROTH Capital Partners Conference, Dana Point, CA click for info

Mar. 22 – Saskatchewan @ San Diego Seals, San Diego, CA click for info

Jun. 13-16 – Dew Tour Skateboarding, Long Beach, CA click for info

Jun. 20 – America’s Finest Corporate Dash – San Diego, CA click for info

This email was sent by SD Sport Innovators at 253 S. Highway 101, Suite C, Solana Beach, CA 92075.

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