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Thursday, September 26, 2019 facebook-white linkedin-white twitter-white

Does Transformation Equal Opportunity?

“Transformative Times” might be a euphemism for turmoil and confusion. The tumult and noise of government certainly is not a breeding ground for good business. And I think the same can be said for the disruption that is ongoing in our collective marketplaces. Our 24-hour omni market impacts every element of the supply chain from product inception to sales. Legacy brands have large, at risk, brick and mortar distribution. Young brands have no traditional retail and are initially free from all the margin tug-a-wars that often poison relationships. Technology, and Amazon, continue in an often disrespectful march forward without regard to legacy or branding or price. And currency and strategic manufacturing has re-emerged as a necessity for long term planning. And consumers? Well, locally it's clear that convenience is now on par with price as a consumer motivator.

Yikes… if this is opportunity, what does confusion look like?

There is no simple solution, of course. The shock and awe of the market transformation has resulted in a certain familiarity. Traditional retail has upped its game and started to turn the social revolution to its benefit. Brand managers are super aware of the impact of social marketing, both pro and con. Many now realize that successful brands have to stand for its values, especially in the absence of traditional leadership. Strategic corporate players are now re-aligning global manufacturing resources. Planned change is indeed happening.

The challenge for many SDSI executives is simply escaping the tactical world for even a brief period to gain wisdom or experience from others. And that is specifically why it is important for Executive members to get out of the cubicle and why it is so important for SDSI to provide leadership and educational opportunities that are relevant and timely.

We hope you have joined us for the Cross-Border trips…to Taylor Guitars and Baja Fulfillment. Or that you are aware of the Section 321 tariff strategies to avoid all tariffs on B to C or D to C. Or that Tecate and Tijuana based 3PLs are built around well-educated and willing warehouse personnel compensated at a lower rate than the average counterpart in China. Did you see Nathan Resnick at T’s Café (or on CNBC) discussing strategic manufacturing? Or Hookit’s amazing digital analyses of the value of sponsorship as seen through the eye of the global social network? Or the amazing presentation from Dr. David Bach at the Platypus Nuero about cognitive training and sport?

I am suggesting that transformative times can indeed be times of major opportunity. Networking may trump clairvoyance and it's a lot more fun. Join us, join your fellow execs, in the intense networking entity that we are. It's a great community, all the better when you are part of it!
-bob


SDSI Partners with Innovate 78 to Promote the SAL Industry
Innovate 78 is a program under the EDC that brings together businesses from the five cities in the 78 Corridor (Carlsbad, San Marcos, Escondido, Oceanside and Vista). Join SDSI as we partner with Innovate 78 for their October 2 Meetup on the Sport and Active Lifestyle Industry. Our own Bob Rief will moderate a panel discussion with Ash Robinson, CEO of Fit4Mom, Jeran Fraser, co-founder of STACT App, and other industry executives on how their businesses are shifting the Sport, Active Lifestyle, Health & Wellness Industry. Experience the TaylorMade Kingdom in Carlsbad, come test the unique products being designed in San Diego and mingle with other entrepreneurs, investors, and business leaders. Details and Registration ($5) here.

Complementary Legal Consultation - Ask the Lawyer with Procopio
SDSI’s Ask the Lawyer Office Hours with Procopio law firm is one of the rare places business owners can gain access to trusted, complementary legal consultation. Our next Office Hours are Thursday, Oct 17, beginning at 1:30pm. There is limited availability so make your appointment now for access to these Sport & Active Lifestyle legal experts. Meetings will be held at Procopio offices.

Implementing Your Company Culture into Reality – October 17
We all know a solid company culture that aligns with your brand is key to attracting and retaining top talent, increased productivity, attracting long term customers and more.  But how do you keep your culture intact during rapid growth? What are common mistakes to avoid when implementing your company culture? Are workplace wellness programs worth the investment? Join a discussion on October 17, 8:30-10am with Insperity on these questions and much more for our next Breakfast Collab: Ask the Expert. For a little teaser on what we can expect from Insperity in this dialogue, check out this blog post on six seeming intuitive (but often overlooked) ways to promote a positive workplace culture.  RSVP to renne@sdsportinnovators.com
 

Ashworth Acquired by YGM Group
TaylorMade Golf finalized the purchase of Ashworth in 2008 for $26.5 million and it has been sold this month to YGM Group. YGM Group is a Hong Kong based company that develops apparel retail and wholesale businesses and distributes for brands like Tommy Bahama. Full details of the deal were undisclosed. Read the details available in the San Diego Business Journal (subscription required).

San Diego Seals Schedule Released
The San Diego Seals have announced the team’s complete regular season schedule beginning in December. The home opener will be Saturday December 14th at the Pechanga Arena. Stay tuned to learn what venues will host the two special event games - Feb 1st and Feb 22nd! Take a look at the full schedule and get your season tickets for as low as $90 for the entire season.

Big Things Happening for Access Youth Academy
Access Youth Academy will be breaking ground on their new facility in southeast San Diego to enable more students to pursue their dreams of going to college and earning a degree Access Youth Academy uses the game of squash as a vehicle to allow student-athletes to earn scholarship dollars to give them an opportunity to attend college. View the short video rendering of the new facility using the password: sraclient. To support this incredible organization, buy a ticket to their Access Gala on January 24th at 5:00 PM at Paradise Point Resort and Spa.

Reef’s New Owner and New President Develop Refreshed Strategy
New Reef President, Mike Johnson, spoke with Tiffany Montgomery at Shop-Eat-Surf to discuss the new direction Reef is taking. They covered topics like: investing in product innovation, pushing products into the market as they are ready, refreshing the entrepreneurial energy that Reef once had, putting more energy into the core surf market, tweaking the marketing, and streamlining footwear. For the full article that goes into more detail, log in with your executive edition credentials to Shop-Eat-Surf.

ROTH advises SPY on its Merger with Bolle Brands.
Shop-Eat-Surf reported this month that SPY Inc. has merged with Bolle Brands Inc and SDSI Board Member, ROTH Capital Partners served as exclusive financial advisor to SPY. Terms of the transaction were not disclosed but you can read the full press release from Shop-Eat-Surf.

Sourcify Makes International Payments Easy
Paying for factories overseas has been a nightmare for far too long. Sending a bank wire is not only expensive, but there is risk of factory fraud as well! Sourcify has developed a solution to securely pay your factories in Asia without any fees. For a more robust explanation of how this process works, visit the Sourcify webpage.

Two Simple Ways to Calm Down and Find Inner Happiness
SMACK! Media Founder, Elisette Carlson, contributed the title above to Entrepreneur as a way to help others cope with the stresses of everyday business life. Elisette shares her methods of relieving stress and improving concentration with a simple breathing exercise and what she does to shift her prospective and get in the right mindset. View the article and Entrepreneur.com.

Baja Fulfillment’s Bobby Armijo Discusses (Legal) Tariff Avoidance Strategies
Bobby speaks on the QuietLight Podcast about how Section 321 can help companies avoid or decrease the effects of duties and tariffs on their businesses. With the current punitive tariff landscape right now, it is more valuable than ever to understand legal ways to avoid duties/tariffs. This episode is 34 minutes and provides a great opportunity to increase profitability for companies that do ecommerce. Bobby’s interview begins around the 6:45 marker. Listen to the full episode on the QuietLight website.

NiteRider Launches Tactical Flashlight Line and B2B Site
Dealers can now place orders 24/7, check order status, and download all current sales collateral with just the click of a button. "Dealers are busier than ever these days, so it made sense to give them this option to make their lives even easier when it comes to ordering NiteRider product," said Mike Ely, Chief Operating Officer for NiteRider.
NiteRider also launched a new product line featuring four new tactical flashlights. "This segment is a natural extension for the brand," said Jason Norman, marketing manager for NiteRider. "As an avid outdoorsman (founder) Tom Carroll only builds and designs products that meet his lofty and rigorous standards—no matter if you enjoy the outdoors on two feet or two wheels." Read more about these new announcements on the full press release.

Digital Operative Partners with 85SIXTY
“85SIXTY’s creativity and data management skills have been sought after by established and emerging brands for years,” said BJ Cook, CEO and Co-founder of Digital Operative. “Adding their core competencies to our data-driven ecommerce offerings is the next logical step for our clients and business. Each company has developed expert practices that will help brands see results faster since they won’t have to oversee multi-agency partnerships. Steve has created a lively culture and we’re excited to officially team up with 85SIXTY.” Read the full press release for the rest of the details

Q&A with Mitch Thrower of Events.com
Mitch Thrower, cofounder of Events.com, recently did a Q&A with the La Jolla Light discussing their recent headquarter relocation to the village. Mitch answers questions like: Why not Silicon Valley? How did you first discover La Jolla? What does events.com do? What is next? Along with a few others… Tony Finn even gets a shout out! Read the full article for Mitch's answers.

American Wave Machines to Develop Two New PerfectSwell Sites in Brazil
American Wave Machines (AWM) will be the technology used for two new wave pools in Sao Paulo, Brazil. The PerfectSwell® technology is the same that is used in the Waco, Texas location featuring a footprint of over an acre creating an authentic surfing experience. The client is a Brazil-based real estate company, JHSF Participacoes. “We could not be more thrilled to build world class PerfectSwell® surf facilities with a world class development team like JHSF.” said Bruce McFarland, CEO of AWM. “The Brazilian Storm is for real, with Brazilian athletes having the largest national representation of any country on the WSL Championship Tour. PerfectSwell® makes concentrated surf training available to an already talent rich surfing country.” Read the full press release for more.

Pacific Golf Group Acquires More Golf Today
Pacific Golf Group completed the acquisition of MoreGolfToday.com. MoreGolfToday.com (MGT) offers Golfers the opportunity to buy Golf merchandise, apparel & equipment at steep discounts. MGT has provided over 1 million golfers the best deals in golf since 2013. With Pacific Golf Group’s other properties of ClickItGolf.com, SanDiegoGolf.com, TorreyPines.com, GolfSD.com, GolfSanDiego.com, and SanDiegoGolfReservations.com there are many synergies to cross-promote with this exciting acquisition! Take a look at MoreGolfToday.com to see what deals are available today.

Congrats to the Recently Accepted Class 14 SDSI Accelerator Companies
AllSeater
The #1 reason why companies don’t purchase season tickets is because the internal ticket management process is completely bananas. Introducing AllSeater ticket management system. A better way to manage season tickets and put more butts in seats. Learn more at allseater.com
Double Take Recruitment Videos
First impressions matter – your film, our edits. Double Take takes the stress and confusion out of producing a recruitment video. With quick turnaround, Double Take creates a video that helps you get the scholarship and further your sports career. Get yours at Doubletakerecruit.com
Kradl
Effortless access to your bike, ready when you are. This unique bike lift storage system doesn't use any electricity and can lift any type of bike weighing up to 40 lbs. Learn more at Kradlco.com
Lush Palm
Lush Palm is a guide to surf travel and lifestyle for the modern surfer. Our mission is to help you plan the best surf trips. Save time. Surf more. Get stoked. Get started at Lushpalm.com
Nanocraft CBD
Performance driven CBD for faster, better, more concentrated results. Developed with scientists and world-class athletes, all Nanocraft CBD products are infused with premium broad spectrum or full spectrum Cannabidiol derived from organically grown hemp cultivated in the USA. Learn more at nanocraftcbd.com
Upright Performance
Upright Performance develops innovative tools that provide more effective therapy to help you perform better and recover faster. The DoubleUP Roller uses a lever-action design that provides a 3X force multiplier giving DoubleUP impressive rolling power from a comfortable standing or sitting position. Learn more at doubleuproller.com/

San Diego EDC’s Advancing San Diego Program
“Advancing San Diego is a collaborative program by San Diego Regional Economic Development Corporation, the City of San Diego, San Diego Workforce Partnership, United Way of San Diego and San Diego & Imperial Counties Community College Association (SDICCCA). Through this regional initiative, San Diego will cultivate a more inclusive economy, as we will look inward to address regional talent shortages and strengthen the relationship between business and education systems.” This program is made possible by a privately funded $3m investment to drive inclusive growth and create greater economic opportunity across San Diego and four other markets. Learn more on the EDC Website.

San Diego Angel Conference Entrepreneur Track
The San Diego Angel Conference (SDAC) Entrepreneur Track is a great opportunity for entrepreneurs to learn in a series of workshops on a wide range of topics focused on fundraising and the entrepreneurs’ journey. Each of the 13 sessions are designed to stand alone, allowing entrepreneurs to sign up and participate in either the entire series or selected individual sessions. For more information on the program, dates, and the SDAC, visit the program webpage.

SD Lifestyle Originals Can you think of San Diego without thinking of the beach? When you think of beach footwear, what comes to mind? Most likely a flip flop and for that you can thank Reef, one of the most iconic beach brands in the world today. REEF was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. They created a high-quality sandal that could keep up with their active (ahem, party) lifestyle and moved to San Diego to manage the REEF brand and produce the iconic sandal that made REEF what it is today.

Many years later, REEF is still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, BBQing, metal detecting, sand castle building, day drinking, guitar playing, or just hanging out, you can beach any way you want. Reef designs products that allow you to bring that beachy comfortable, relaxed and free feeling to any environment, even if you’re miles from the salt and sand.
For a look at other SD Lifestyle Originals visit the SDSI website

TurningPoint Exec What’s the best way to attract top talent to hire?
A flashy website? Perhaps it’s a gleaming review on Glassdoor or Yelp? Maybe it’s your brand’s name and reputation?
These things might inspire job seekers to check you out, but it doesn’t guarantee they’ll seek employment or answer your job ads.
If you want to attract and hire the best of the best in the candidate pool, you’re going to have to WOW them! And the best way to do that is with a high quality job description that “sticks to what matters.” Download TurningPoint’s FREE “Get Your Job Description Noticed” to bring high quality talent to your doorstep!

Open Jobs
Business Development Manager, San Diego
Client Services Manager, La Mesa
VP Marketing, Southern California (relo available)
Sr. Sales & Marketing Analyst, San Diego (relo available)
Account Executive – Inside Sales, San Diego


5p Consulting - Multiple Positions Available click for info

Assault Fitness – Accounts Receivable Specialist click for info

Digital Operative – Multiple positions available click for info

ElliptiGO – Bicycle Mechanic click for info

Events.com – Multiple Positions Available click for info

Hookit – Sales Operations Manager click for info

Procopio – Multiple Positions Available click for info

Platypus Nuero – Senior Software Engineer click for info

Red Door Interactive - Business Manager click for info

San Diego Seals – Multiple Positions/Internships Available click for info

SP United USA – Customer Service Associate click for info

soccerloco – Warehouse Associate click for info

TaylorMade Golf – Multiple Positions Available click for info



Oct. 2 – Innovate78 Quarterly Meetup Focused on the Sport & Active Lifestyle Industry in Partnership With SDSI click for info

Oct. 17 – Breakfast Collab Ask the Expert: Implementing Your Company Culture Into Reality, Insperity click for info

Oct. 17 – Ask the Lawyer Office Hours with Procopio click for info

Oct. 30 – Board of Directors Meeting

Nov. 14 –Advisory Board Meeting

July 23-29, 2020 – SDSI/FunLy Group Trip to 2020 Olympic Games, Tokyo. Details and deposits here

Oct. 5 – Pacific Beach Beachfest 5k, San Diego, CA click for info

Oct. 7 – Lucky Duck Swing and Soiree, San Diego, CA click for info

Oct. 20 – CAF San Diego Triathlon Challenge, La Jolla, CA click for info

Oct. 29 – SDVG Quick Pitch, San Diego, CA click for info

Nov. 8 – Opening Day Bing Crosby Season, Del Mar, CA click for info

Nov. 22-24 – Wonderfront Music Festival, San Diego, CA click for info

Nov. 28 – Thanksgiving Day Thank You Run, San Diego, CA click for info

Dec. 14 – San Diego Seals Opening Night, San Diego, CA click for info

Dec. 18 – SD Angel Conference Applications Due, San Diego, CA click for info

Jan. 24 – Access Youth Academy Gala, San Diego, CA click for info

This email was sent by SD Sport Innovators at 253 S. Highway 101, Suite C, Solana Beach, CA 92075.



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