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IT'S THAT'S TIME OF YEAR
WHEN YOU ARE OFFERED MY
SCARY, SPOOKY, MAGICAL,
HALLOWEEN SAVINGS!
 
Entrepreneurs, Solopreneurs,
Business Owners, Independent Sales
Small Business Marketing & Sales,
Corporate Marketing Teams & more.
Every Halloween you are invited to schedule
your very own individually tailored,
"Content Marketing Power Workshop"
at a "scary, spooky magical" reduced fee.
This year's savings add up to $1300!
(Savings from normal fee of $2497.)
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Using Effective Business Content "Information & Experiences"THAT PROVIDE VALUE is KEY to your online success in 2018. You've heard the terms:
| SOCIAL SELLING |
The process of developing relationships as part of the sales process. It is marketing with content that attracts, connects, engages and converts readers into prospects and prospects into clients.
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| DIGITAL MARKETING |
An umbrella term for the targeted, measurable, and interactive marketing of products or services via content placed on digital technologies to reach and convert leads into customers and retain them.
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| CONTENT MARKETING |
| Marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, blogs etc |
WHAT DO ALL 3 HAVE IN COMMON?
"Content" is central to all three.
WHAT WILL STOP ALL 3 FROM WORKING?
Bad Content
WHAT WILL MAKE ALL 3 SUCCESSFUL?
Good Content, plus ...knowing how to create it & what to do with it!
WHAT "IS" GOOD CONTENT?
Information & experiences that your readers /end-users will derive value from. It is effectively placed and presented within your online communications to attract, connect, engage and convert your prospects into buyers of your products & services.
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SO THE QUESTION IS ...
ARE YOU READY TO TAKE STEPS FOR:
- Being in control of your online postings?
- Knowing what to say? Stop using useless filler content?
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- Creating postings that actually "connect" you to your buyers without being sales like?
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- Leading your buyers to you, have them ask you to buy?
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- Making your time online mean something?
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If yes, you are a match for our workshop!
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Each workshop is specific to your business
with hand-holding guidance & instruction.
Each workshop is designed to enable you to
implement successful content marketing.
Each Workshop Includes 4 Elements
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#1 KNOWING YOUR BUSINESS
Working with a sampling of each individual item
you offer and laying out the following for each:
WHAT IT IS
(color, size, purpose, per item)
WHO BUYS IT
(specific demographics, per item)
WHAT IS ITS VALUE
(the "so what" per item)
WHY YOURS
(why you over the competition, per item)
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#2 THE BUYING PROCESS
Working with the layout just created, you will make
postings for each layer of the buying process.
| ATTRACT |
- Identify & create types of postings that will attract potential future buyers to you.
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- Stay transparently in front of potential buyers so when need strikes you are in people's minds & approached..
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| CONNECT |
- Know your specific hooks & how to use them
to make initial connections, nothing more.
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- Finding need/solution "matches."
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- Together we make lots of postings for connecting to your buyers. It's a fun session and gives you lots of new perspective.
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| ENGAGE |
- Providing prospects who have active "wants" with what they need to know in order to buy. Often this is additional information to the post and referred to as "go to's."
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- Identify your "go to" resources which are often: webpages, video, audio, images, articles, blog posts, etc.
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- Lots of practice is included for making "engaging" posts. "Go to's" are identified in the layout created in step #!. You'll also know if you need to create/find some new online resources that you don't already have!
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| CONVERT |
- Learn how to lead your prospects to you! Make it be a natural next step for them to choose you.
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- How to share your purchase process so it can be used by viewers!
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- Making postings for this stage of the buying process is crucial to master and both time and guidance is provided in the workshop.
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#3 PRESENTING YOUR POSTS
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| How to connect to your reader's mindset. |
- How to position words & structure your post.
- How to choose the first 3 -5 words of your posts.
- How to talk "with" your readers, not "at" or "to."
- How to create the 3 pieces of a story.
- How to be aware of your overall audience.
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#4 PLACEMENT OF YOUR POSTS
| Where to post, why you are posting there and who you should be speaking to. |
- Which networks should you be posting on?
- Who is in your audiences?
- Should you post on several networks?
- Should pieces of the buying process be on
several different sites
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UPON COMPLETION
We will go back through all the postings made,
tweak them to perfecton and maybe come
up with some final ones that just shout out to us!
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YOU WILL NOW HAVE ...
- Full control of what you are doing with online posting.
- An unlimited supply of ideas for what to say in a post with all related to your business. Plus some pre-made posts ready to go.
- Posts that connect to your prospects and buyers.
- Posts that lead your buyers to you wanting to buy!
- Your time spent online being productive and profitable.
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SCARY & SPOOKY MAGICAL SAVINGS!
One-On-One Workshops
Online & Phone Only
Includes up to 15 hours of 1-on-1
personalized training. Hours may be
scheduled & completed as you prefer within
no longer than over a 4 month period of time
after the first session of the workshop.
Two sessions are spent on each of
the four components of the workshop.
Homework is given with availability for
questions in-between sessions.
We recommend that sessions be every
11/2 to 2 weeks, each lasting from 11/2 - 2 hours.
The actual scheduling is up to you
and the coordination of both our schedules.
Purchase Now & Get Started!
Purchase
In One Payment
$2497.00
ONLY $1,197
save $1300
Unbelievable!
UNTIL MIDNIGHT
HALLOWEEN!
CLICK HERE
Purchase
In Two Payments
$600 ea
CLICK HERE
Purchase
In Three Payments
$400 ea
CLICK HERE
Contact me directly with questions
OR if you need a customized
payment plan.
Your calls are welcomed.
310-306-1453
margieh@todaysway.net
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All workshops are given by myself,
margie hanson
Owner of Communicating, Today's Way, Inc.
Working with me, you will soon discover how I am always making connections ~ putting things, ideas and people together. This love of "connecting" was exercised all the time while growing up and in 1978, it led me to a brand new industry ~ telecommunications. Telecommunications provided me with a 20+ year career in corporate voice & data communications sales and marketing with the Golden Ticket being part of the first sales team for Cisco Systems. These 20+ years in corporate America, selling multi-million dollar networks, taught me that sales is all about "listening" and matching a businesses' needs to my solutions. First appointments were discovery meetings and actually fun! In 2000 I made the decision to venture out on my own and Today's Way was established initially as a website design firm with a focus on content development and assisting clients with their messaging. The effective messaging of one-on-one emails and newsletters followed with pretty much all major oinline communications including today's world of social networking coming underneath the Today's Way training, coaching & consulting umbrella. All the while the focus has been on helping businesses communicate and connect to their buyers. And this is what I wish to do for you in this training.
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| What People Say .... |
| "Margie is a virtual on-line communications expert and is a skilled consulting professional in guiding clients on how to use Social Media to leverage their business. If you want to take your business to next level using Business Social Media venues, contact Margie." |
| Robert Jacobs - Alternative Business Financing Solutions, When The Bank Has to Say No |
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| "I can guarantee that you’ll definitely get a lot out of this On-Line Posting Seminar. I worked with Margie on this very thing and she helped me to be more comfortable posting on Facebook. This is a must if you’re in business, helping you to really look at your target market and connect with them in a winning way!" |
| Revine V. - Angel Walkabouts & Holistic Healer |
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| "OMG! That was fantastic! I have a lot of work to do. I love your chart with the breakdown. What a great way to analyze one's business, products and customers." |
| Christine Reiter - Time Strategies Center for Productivity and Professional Training & Coaching Consultant |
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| "When I started going national with The Holistic Chamber of Commerce, I knew I needed help developing a social media network and strategy. I called Margie and she has been amazing ever since. Her familiarity with the ins and outs of Twitter and Facebook have been especially helpful. On top of that, she is an engaging and informative speaker. Her presentations at our chapter meetings are always popular. Thanks, Margie, for making such a big difference in building this organization!" |
Camille Lyon
Founder, The Holistic Chambet of Commerce |
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| "Margie is so knowledgeable about Communications in the technology world that it is amazing. She is a jewel when it comes to directing folks as to what may be good for their business means of communicating and how to utilize the methods best. Margie continues to stay abreast of the constant changes that we may overlook and she makes sure you Keep Your Communicating Garden Growing to attract and keep clients." |
Suzanne Isabelle Simmons
President at Purr-Fect Growlings |
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| "Thanks so much for giving us a comprehensive way to always have good content to post on social media without running out of ideas. I got the flow of it and could easily ‘translate’ your examples to my business. Most helpful was your description of how to list what we do/sell in 4 columns (tables on the computer) – and then write out Who’s interested, Why they're interested, and So What (what it does for them). This helped me to easily see how I can accomplish these steps quickly and effectively." |
| Marcie Green - Sea-Green Financial Services |
Do Call With Any Questions!
CALL: 310-306-1453
EMAIL: margieh@todaysway.net
We make it easy!
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