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Business Owners, Independent Sales
Small Business Marketing & Sales Staff,
Corporate Marketing Teams & more.
Using Effective Business Content
"Information & Experiences"
THAT PROVIDE VALUE
is KEY to your online success in 2016.
Check out the 3 most popular marketing
terms & techniques of the year ...
| SOCIAL SELLING |
| The process of developing relationships as part of the sales process. It is marketing with content that attracts, connects, engages and converts readers into prospects and prospects into clients. |
| DIGITAL MARKETING |
| An umbrella term for the targeted, measurable, and interactive marketing of products or services via content placed on digital technologies to reach and convert leads into customers and retain them. |
| CONTENT MARKETING |
| Marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, blogs etc |
WHAT DO ALL 3 HAVE IN COMMON?
"Content" is central to all three.
WHAT WILL STOP ALL 3 FROM WORKING?
Bad Content
WHAT WILL MAKE ALL 3 SUCCESSFUL?
Good Content, plus ...
knowing how to create it
& what to do with it!
WHAT "IS" GOOD CONTENT?
Information & experiences that your
readers /end-users will derive value from.
It is effectively placed & presented within your
online communications to attract,
connect, engage and convert your prospects
into buyers of your products & services.
| So, the question is .... |
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ARE YOU "READY & ABLE" TO CREATE
QUALITY CONTENT FOR "YOUR" 2016 MKTG?
- Do you know how to come up with an unlimited amount of conversation about your business that will attract, connect, engage and convert readers?
- Do you know to control your online messaging and postings? Know where to place it, how & when to reach all your demographics?
.
- Have you stopped using useless filler content such as quotes and photos that don't really relate to what you offer?
.
- Can you create messaging and postings that actually "connect" you to your buyers without being sales like?
,
- Are you leading your buyers to you with "them" asking you to buy?
,
- Finally do you feel that your time online is productive and achieved results?
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If you are not saying YES to all of the above,
you are a match for our workshop!
This workshop is for you
if you would like to be transformed
into a "master" of
your online business content.
If you have knowledge & control
of your business content, the rest is easy!
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Today's Way has developed a unique workshop
that will walk you through your business,
its benefits and demographics.
Each workshop is specific to your business
with hand-holding guidance & instruction.
Each workshop is designed to enable you to
create quality content and
implement successful content marketing.
Each Workshop Includes 4 Elements
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#1 KNOWING YOUR BUSINESS
Working with a sampling of each individual item
you offer and laying out the following for each:
WHAT IT IS
(color, size, purpose, per item)
WHO BUYS IT
(specific demographics, per item)
WHAT IS ITS VALUE
(the "so what" per item)
WHY YOURS
(why you over the competition, per item)
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#2 THE BUYING PROCESS
Working with the layout just created in #1, you will
create postings, messaging & communications
via information that is appropriate for
each layer of the buying process.
| ATTRACT |
- Identify & create types of content that will attract potential future buyers to you.
.
- Stay transparently in front of potential buyers so when need strikes you are in people's minds & approached..
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| CONNECT |
- Know your specific hooks & how to use them
to make initial connections, nothing more.
.
- Finding need/solution "matches."
.
- Together we make lots of content that will connect you to your buyers. It's a fun session and gives you lots of new perspective.
|
| ENGAGE |
- Providing prospects who have active "wants" with what they need to know in order to buy. Often this is additional information to an initial post and/or message and is referred to as a "go to."
.
- Identify your "go to" resources which are often: webpages, video, audio, images, articles, blog posts, etc. AND identify the type of information they must contain to be effective.
.
- Lots of practice is included for making "engaging" content. "Go to's" are identified in the layout created in step #!. You'll also know if you need to create/find some new online resources that you don't already have!
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| CONVERT |
- Learn how to lead your prospects to you! Make it be a natural next step for them to choose you.
.
- How to share your purchase process so it can be used by readers!
.
- Creating content for this stage of the buying process is crucial to master and both time and guidance is provided to you in the workshop.
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#3 PRESENTING YOUR ONLINE CONTENT
| How to connect to your reader's mindset. |
- How to position words & structure your online postings, messaging and information.
- How to choose the first 3 -5 words of your online postings, messaging & information.
- How to talk "with" your readers, not "at" or "to."
- How to tell a story via your content.
- How to be aware of your overall audience and be able to speak to them individually, while at the same time communicating to many.
|
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#4 PLACEMENT OF YOUR POSTS
| Where to post, why you are posting there and who you should be speaking to. |
- Which networks should you be posting on?
- Who is in your audience(s)?
- Should you post on several networks?
- Should pieces of the buying process be on
several different sites
- What are the resources you need to include?
|
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UPON COMPLETION
We will go back through all the postings, messaging and information created, tweak it to perfecton and come
up with some final ones that just shout out to us!
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YOU'LL WALK AWAY WITH ...
- Full control of what you are doing with your online posting & messaging ..... consisting of all carefully and strategically created content.
- An unlimited supply of ideas for what to say in online content that are all related to your business. Plus some pre-made posts & messages that are ready to go.
- Online content that connects to prospects and buyers.
- Content that leads "ready to buy" buyers to you.
- Your time spent online being productive and profitable.
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Workshops are offered as 1-on-1
online "live" workshop trainings.
For Group Workshops
On-Site & Online
Call for customized cost quote.
310-306-1453
1-On-1 Workshop Trainings
Online Only
Includes up to ten hours of 1-on-1
personalized training. Hours may be
scheduled & completed as you prefer within
no longer than an 8 week period of time
from the time of purchase.
Purchase Now & Get Started!
Purchase
In One Payment
$1947
CLICK HERE
Purchase
In Two Monthly Payments
$975 ea
CLICK HERE
Purchase
In Three Monthly Payments
$652 ea
CLICK HERE
Purchase
In Four Monthly Payments
$495 ea
CLICK HERE
* * * * ** *
All workshops are given by myself,
margie hanson
Owner of Communicating, Today's Way, Inc.
Working with me, you will soon discover how I am always making connections ~ putting things, ideas and people together. This love of "connecting" was exercised all the time while growing up and in 1978, it led me to a brand new industry ~ telecommunications. Telecommunications provided me with a 20+ year career in corporate voice & data communications sales and marketing with the Golden Ticket being part of the first sales team for Cisco Systems. These 20+ years in corporate America, selling multi-million dollar networks, taught me that sales is all about "listening" and matching a businesses' needs to my solutions. First appointments were discovery meetings and actually fun! In 2000 I made the decision to venture out on my own and Today's Way was established initially as a website design firm with a focus on content development and assisting clients with their messaging. The effective messaging of one-on-one emails and newsletters followed with pretty much all major oinline communications including today's world of social networking coming underneath the Today's Way training, coaching & consulting umbrella. All the while the focus has been on helping businesses communicate and connect to their buyers. And this is what I wish to do for you in this training.
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| What People Say .... |
| "Margie is a virtual on-line communications expert and is a skilled consulting professional in guiding clients on how to use Social Media to leverage their business. If you want to take your business to next level using Business Social Media venues, contact Margie." |
| Robert Jacobs - Alternative Business Financing Solutions, When The Bank Has to Say No |
| -------------------------------------- |
| "I can guarantee that you’ll definitely get a lot out of this On-Line Posting Seminar. I worked with Margie on this very thing and she helped me to be more comfortable posting on Facebook. This is a must if you’re in business, helping you to really look at your target market and connect with them in a winning way!" |
| Revine V. - Angel Walkabouts & Holistic Healer |
| -------------------------------------- |
| "OMG! That was fantastic! I have a lot of work to do. I love your chart with the breakdown. What a great way to analyze one's business, products and customers." |
| Christine Reiter - Time Strategies Center for Productivity and Professional Training & Coaching Consultant |
| -------------------------------------- |
| "When I started going national with The Holistic Chamber of Commerce, I knew I needed help developing a social media network and strategy. I called Margie and she has been amazing ever since. Her familiarity with the ins and outs of Twitter and Facebook have been especially helpful. On top of that, she is an engaging and informative speaker. Her presentations at our chapter meetings are always popular. Thanks, Margie, for making such a big difference in building this organization!" |
Camille Lyon
Founder, The Holistic Chambet of Commerce |
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| "Margie is so knowledgeable about Communications in the technology world that it is amazing. She is a jewel when it comes to directing folks as to what may be good for their business means of communicating and how to utilize the methods best. Margie continues to stay abreast of the constant changes that we may overlook and she makes sure you Keep Your Communicating Garden Growing to attract and keep clients." |
Suzanne Isabelle Simmons
President at Purr-Fect Growlings |
| -------------------------------------- |
| "Thanks so much for giving us a comprehensive way to always have good content to post on social media without running out of ideas. I got the flow of it and could easily ‘translate’ your examples to my business. Most helpful was your description of how to list what we do/sell in 4 columns (tables on the computer) – and then write out Who’s interested, Why they're interested, and So What (what it does for them). This helped me to easily see how I can accomplish these steps quickly and effectively." |
Marcie Green - Sea-Green Financial Services
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Questions?
CALL: 310-306-1453
EMAIL: margieh@todaysway.net
We make it easy!
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