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May 28, 2015 facebook twitter

SDSI WELCOMES NEW MEMBERS GOPRO INC, TRUE NUTRITION, TEN, COAST LAW GROUP AND DENISE LEE YOHN AND RENEWING MEMBER ZOIC

SDSI membership is on the rise and the sum of our membership is the "San Diego Lifestyle" we all enjoy. SDSI is the voice for the sports and active lifestyle industry with a mission to help your businesses succeed.  Getting involved is simple, let us know how we can help.

GOPRO INC. (NASDAQ:GPRO) is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to self-capture engaging, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time. For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.

True Nutrition is proud to join and partner with SDSI. True Nutrition is a leading wholesaler, retailer and manufacturer of dietary supplements, health foods and functional foods. We are unique because we allow customization of all our raw materials to the end user and  manufacture 100 percent in-house, locally in San Diego. Learn more at TrueNutrition.com.

The Enthusiast Network (TEN) is the world’s premier network of enthusiast brands such as Surfer, TransWorld SKATEboarding, Grind TV, Motor Trend, Automobile and Hot Rod. It encompasses more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD (video on demand) channel, and the world’s largest action/outdoor sports media platform.  Learn more at enthusiastnetwork.com.

Coast Law Group (CLG), Southern California’s premier action sports law firm, is honored to partner with SDSI. Over the past decade Encinitas-based CLG has emerged as the “go to” firm serving the active lifestyle and specialty fitness sector. With an office a mere stone's throw from the Swami’s line-up, CLG is consistently ranked among America’s best places to work by Outside Magazine (#8 in 2014). CLG offers a full spectrum of legal services to clients ranging from start-ups to established industry titans. Specific practice areas include: Entity Formation & Advisement; Licensing & Distribution; Labor & Employment; Intellectual Property; Leasing; Equity & Investor Counsel; E-Commerce & FTC Compliance; and Land Use. CLG’s Litigation practice was named among San Diego’s Best of 2014 by the Union-Tribune. We look forward to meeting, advising and collaborating with the SDSI membership. Your success is our priority. Learn more at coastlawgroup.com.

Denise Lee Yohn. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Oakley and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is an influential speaker and leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and a regular contributor to Harvard Business Review, Forbes and other publications. CNBC, The New York Times, FOX Business TV, and The Wall Street Journal are among the media outlets that draw upon Denise’s expertise. Learn more at deniseleeyohn.com.

ZOIC makes versatile clothing for life’s adventures.  ZOIC style is infused with our heritage as the original mountain bike apparel brand. The hybrid design and features of ZOIC clothing appeal to everyday explorers who seek superior performance, maximum comfort and ultimate adaptability to outfit their active lifestyles. The Outside Magazine 2015 Summer Buyer’s Guide called our men’s Ether shorts “everything you want in all-mountain shorts”. The Ether also continues to be the best-selling men’s cycling shorts at REI. ZOIC shorts and jerseys for men, women and kids are sold through national bike, outdoor and sporting goods stores, independent bike retailers, and online through Amazon.com, Backountry.com, and our own website.  We design, sell and distribute from our headquarters in Carlsbad, CA. Learn more at zoic.com, on Facebook, and follow us on Instagram.

SDSI Springboard announces Class 6 participants
Join SDSI in welcoming its next class of emerging companies into SDSI Springboard and the membership community. These five companies have hit the ground running, working with their mentoring teams to refine their business models, create sustainable and scalable businesses and position themselves for a success. Thank you to all the mentors for making this program possible. Stay tuned for future updates on Springboard Class 6.

Hookit is a ranking, data and insights platform that has created the first effective solution to quantify and predict the talent and marketability of athletes. Brands currently spend $115B+ each year on sports sponsorship & media rights and 25%+ is completely unquantifiable and/or ineffective. Why? Because current spending methods are an art, not a science and there is a lack of real-time, usable data and insights. Hookit uses deep data to help brands measure and amplify ROI on athlete and sports marketing budgets and helps athletes increase their value to brands. Hookit’s patent-pending algorithms now aggregate 1B+ data points per month from hundreds of verified sources. Current partners include Monster, GoPro, Toyota, IMG, NBC Sports and 100+ other brands and media properties. Learn more at Hookit.com.

Yes Man is a lifestyle brand that creates premium watches and sunglasses. We are fueled by our shared passion to empower people to do more with their lives and our love for high-quality products. We believe time is invaluable and everyone has the same 24 hours in a day, yet so few consider their use of time. Be a Yes Man by chasing your dreams and not just thinking about it. Our watches feature our patent-pending buckle that gives you the perfect fit every time while our sunglasses are crafted with bamboo arms and polarized lenses. Last year we had the honor of being ranked #28 on the top 50 college startup list. To learn about Yes Man visit beayesman.com.

IPPOS is an innovative designer, manufacturer and seller of premium quality made in the U.S.A. sport and lifestyle bags. The IPPOS bag collection is designed as a multi-functional organization system to keep all your gear clean, neat and right where you need it. Our bags are designed to be sport and activity specific so athletes know that every piece of gear is in competition condition and ready to go. We believe in the sustainability of our products and minimizing our environmental footprint. This is why we offer a lifetime warranty on each of our top quality vinyl bags. With an IPPOS bag at her side, any athlete can feel prepared to tackle even the craziest day of competition.

SLYDE - Slyde Handboards is the maker of most advanced line of handboards, with patented design and technology that provides the best body surfing ride across the globe. Slyde was named winners of best new product of Surf Expo and Finalists in ISPO Munich for best new summer hard goods product.  To learn more visit their website at slydehandboards.com.

VIOS Hybrid Fitness Technology. With one cost effective system from VIOS, you can have traditional strength and cardio workouts and new hybrid workouts, all for the same price as a weight stack system. VIOS Hybrid Fitness Technology is the most dynamic, yet cost effective technology in the industry today. And better yet, it can be used with all the current products in the market to expand their capabilities and redefine and invigorate your workouts. For health clubs, fitness retailers and distributors worldwide, VIOS's technology and fitness programs will help differentiate your business and give you a new story to increase your sales and keep customers happy.

SDSI Springboard Graduates Dbot5
Dbot5, a lifestyle speaker company with the next level of sound and function, is currently building a patent pending Bluetooth portable device powered by 2 – 8 inch Dbot5 pro-audio speakers. While traditional speakers project sound only four feet before they distort, Dbot5’s audio product saturates with crisp, undistorted sound 100 feet and beyond. Dbot5’s product allows athletes and outdoor enthusiasts to listen to their music outdoors doing any activity, without distortion. Thank you to Dbot5’s mentoring team: Mark Zickel (Business Advisor), Scott White (Marketing Domain Expert), Paul Brown (Finance Domain Expert) and Jarrod Barker (Product Design Domain Expert).  Learn more at Dbot5shop.com.

member-news

100% introduces new performance eyewear
100% brings its latest eyewear technology and moto styling to cycling athletes with their new performance eyewear line, Speedcraft. 100%'s  TOPVIEW lens technology, significantly increases vertical visibility in the riding position, giving the rider a distinct advantage when cycling.  Read the official press release and learn more about the performance features of the Speedcraft.


ACTIVE Network launches new Activity Cloud
Activity Cloud combines data from activity organizers and participants with insights that have not been previously offered in this market, provide organizers with actionable intelligence previously unavailable. The insights include participant propensity, social media trends and household demographics.  Read more about the new technology.

A4SHR: Study says concussions hurt childrens' ability to learn
Eighty eight percent of children with concussions reported academic problems from headaches, fatigue and concentration. These results of a recent study by the American Academy of Pediatrics confirm the work of Agency for Student Health Research (A4SHR). The company creates software that tracks athletes’ injuries providing parents and schools the information they need to make decisions about the health of student athletes.  Watch the full video interview with A4SHR Founder Charlie Wund on 10news.com.

American Wave Machines using surfing to drive mall traffic
American Wave Machines (AWM) COO Robert Reynolds, has an idea to increase spending, traffic and repeat visits at malls - AWM’s SurfStream wave technology as an anchor tenant. AWM retail opportunity got started in 2011 at Sur Plaza Boulevard shopping center in Peru, followed by its second retail presence at Oasis Surf, a facility inside Quartier DIX30 in Brossard, Quebec. Its third retail installation is set to launch at New Jersey's American Dream megamall, in 2016. Read the full interview at CNBC.com

ASSOS, as seen on Today Show’s Matt Lauer
This month, Today Show’s Matt Lauer biked 230 miles from Boston to New York wearing a red ASSOS rain jacket and the ASSOS Cento Long distance shorts to prove that America is up for the Red Nose Day Challenge to change the lives of children facing poverty. Check out the Today Show clip to see Lauer wearing ASSOS.

ElliptiGO inventor continues fight for patents during push for reform
As Congress considers changes to the patent system to protect against “patent trolls”, Bryan Pate Co-founder of ElliptiGO - who has firsthand experience with Chinese intellectual property theft - has spent 2015 sharing his story to promote the benefits of a strong patent system and demonstrate how some proposals under consideration would weaken the overall patent system and diminish innovation and job creation in the United States. Read Pate’s recent interview with Watchdog.com. If this issue is important to you learn more and take action at SaveTheInventor.com.

FITzee Foods announces new pick up location
FITzee Foods continues to make it easy for you to eat healthy despite your busy lifestyle. FITzee Foods healthy and prepackages meals can now be picked up at PB Surf Shop in Pacific Beach. View all pick up locations and order your next meal today.

TransWorld SKATEboarding “Come Up Tour” is back
In its 3rd consecutive year, TransWorld SKATEboarding’s “Come Up Tour” searches for the best amateur skaters around the country and provides an opportunity for unsponsored skateboarders to compete for prizes and media attention.  Next tour stops: Wisconsin, Oregon and wrapping up in Carlsbad, San Diego on July 9. Learn more about the tour at Skateboarding.transworld.net.

ROTH Capital Partners Byron Roth to be honored by CAF
For his dedication to the Challenged Athletes Foundation cause, ROTH Capital Partners Chairman & CEO, Byron Roth will be honored at Challenged Athletes Foundation’s 7th annual A Celebration of Heroes, Heart and Hope gala. This even has become one of New York City’s premier charitable occasions, raising over $12 million to support the Challenged Athletes Foundation. Learn more about Byron and ROTH Capital Partners here.

Yes Man launches the Shot Caller – preorder discounts available
Yes Man’s newest line of watches, the Shot Caller, is now available for pre-order and the first 100 people will receive a 50% discount off the retail price. The Shot Caller, made from surgical grade stainless steel and water proof to 300 feet, was specifically designed to remind you life is full of opportunities, but you have to say Yes to make the most of them. If you’re one to ‘call the shots’, learn more about this offer here.


Springboard Mania

Solo Eyewear on Good Morning America
SDSI Springboard Graduate, Solo Eyewear was featured on Good Morning America’s "Deals and Steals” with Tory Johnson alongside four other companies that make donation of its sales or services to a worthy charity. This feature helps Solo sell 1500 units in just 24 hours! 

industry-news

Apply to SDVG’s COOL Companies and win a meeting with VCs
There is still time to apply to be one of San Diego’s 30 COOL Companies of 2015. Winners get a chance to meet with VCs on July 21 at Petco Park. Past COOL Companies including SDSI Springboard Graduates StrongVolt Solar, Electrozyme and many more. Applications are due June 2.  Apply here.

Investor Insight

To support your fundraising efforts SDSI has put together a list of partner and industry organizations that specialize in funding opportunities for all kinds of companies including those in the sports and active lifestyle industry. This list is intended to be used as a resource, any events or programs found on the below websites are not managed or organized by SDSI.

Gastronome Ventures 
Gemini Finance Corp
Golden Seeds

Harvard Business School Angels of Southern California 
Maverick Angels
Pasadena Angels 
Private Capital Network 
ROTH Capital Partners

San Diego Venture Group
STAR Angel Network    
Tech Coast Angels 

SDSI Jobs and Hiring Trends Banner

TurningPoint ExecTurningPoint Tip:
 It’s that time of year – time to schedule an employee, summer appreciation event! It’s hard to believe summer is just around the corner, but this is the perfect time to schedule an event that acknowledges the hard work and perseverance of your employees. “Day at the Races”, “Day at the Beach”, “Dave & Buster’s Night Out” “A Night at the Movies”… there are many creative ways to get the team together, strengthen that camaraderie and boost employee morale – and sales along with it!

Open TurningPoint searches click for info
Marketing Coordinator, Lead Generation Firm, Irvine
Sales Manager, Nutritional Products, San Diego
VP Sales and Marketing, Solar Finance, San Diego
VP Marketing, Engineering Services, SoCal
VP Marketing & Communications, Health services, Los Angeles
National Account Executive, Hospitality, East Coast
Sales Manager, Food & Beverage manufacturing, Los Angeles
Sales Professionals (Multiple industries), San Diego and Orange County

Compete Consulting Group - Outside Account Executive, Dallas and San Jose click for info

Delfin Spa – Marketing Manager click for info

Digital Operative – Multiple positions available click for info

ElliptiGO – Marketing Communications Specialists click for info

ElliptiGO – Director of Marketing click for info

FITzee Foods – kitchen help volunteer holly@fitzeefoods.com for more info

HYPE Media – Jr. Producer / Project Manager click for info

McGladrey - Is hiring click for info 

Red Door Interactive – Multiple positions available click for info

SKLZ – Multiple positions available click for info

VAVi – Licensing Coordinator click for info

TurningPoint Executive Search has offered to serve as our resident expert for hiring, retention and job search. A San Diego native with more than 16 years of recruiting experience, President and Founder, Ken Schmitt is available as a sounding board who can share industry “best practices” with SDSI members. Read their blog and contact Ken at Kens@turningpointsearch.net.

industry-events

Jun. 10 CONNECT: Rockstars of Innovation click for info

Jun. 10 CONNECT: Is Mexico the Next China?  Click for info

Jun. 18 EY Entrepreneur Of The Year Awards Ceremony click for info

Jun. 20 VAVi San Diego County Fair 5K click for info

Jul. 8-9 Agenda Long Beach CA click for info

Jul. 15-19 IDEA World Fitness Convention Los Angeles, CA click for info

Jul. 16 VAVi Del Mar Opening Day click for info

Jul. 22-23 Agenda NYC click for info

Aug. 5-8 Outdoor Retailer Summer Market Salk Lake City UT click for info

Aug. 9 Luau and Legends of Suring Invitation click for info

Aug. 17-19 Agenda Las Vegas NV click for info

Sep. 10-12 SurfExpo Orlando FL click for info

Sep. 16-18 Interbike Las Vegas NV click for info

Sep. 26 6th annual Del Mar Mud Run click for info

Oct. 2 Manufacturing Day 2015 click for info

 

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