SDSI WELCOMES NEW MEMBERS GOPRO INC, TRUE NUTRITION, TEN, COAST LAW GROUP AND DENISE LEE YOHN AND RENEWING MEMBER ZOIC
SDSI membership is on the rise and the sum of our membership is the "San Diego Lifestyle" we all enjoy. SDSI is the voice for the sports and active lifestyle industry with a mission to help your businesses succeed. Getting involved is simple, let us know how we can help.
GOPRO INC. (NASDAQ:GPRO) is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to self-capture engaging, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time. For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.
True Nutrition is proud to join and partner with SDSI. True Nutrition is a leading wholesaler, retailer and manufacturer of dietary supplements, health foods and functional foods. We are unique because we allow customization of all our raw materials to the end user and manufacture 100 percent in-house, locally in San Diego. Learn more at TrueNutrition.com.
The Enthusiast Network (TEN) is the world’s premier network of enthusiast brands such as Surfer, TransWorld SKATEboarding, Grind TV, Motor Trend, Automobile and Hot Rod. It encompasses more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD (video on demand) channel, and the world’s largest action/outdoor sports media platform. Learn more at enthusiastnetwork.com.
Coast Law Group (CLG), Southern California’s premier action sports law firm, is honored to partner with SDSI. Over the past decade Encinitas-based CLG has emerged as the “go to” firm serving the active lifestyle and specialty fitness sector. With an office a mere stone's throw from the Swami’s line-up, CLG is consistently ranked among America’s best places to work by Outside Magazine (#8 in 2014). CLG offers a full spectrum of legal services to clients ranging from start-ups to established industry titans. Specific practice areas include: Entity Formation & Advisement; Licensing & Distribution; Labor & Employment; Intellectual Property; Leasing; Equity & Investor Counsel; E-Commerce & FTC Compliance; and Land Use. CLG’s Litigation practice was named among San Diego’s Best of 2014 by the Union-Tribune. We look forward to meeting, advising and collaborating with the SDSI membership. Your success is our priority. Learn more at coastlawgroup.com.
Denise Lee Yohn. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Oakley and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is an influential speaker and leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and a regular contributor to Harvard Business Review, Forbes and other publications. CNBC, The New York Times, FOX Business TV, and The Wall Street Journal are among the media outlets that draw upon Denise’s expertise. Learn more at deniseleeyohn.com.
ZOIC makes versatile clothing for life’s adventures. ZOIC style is infused with our heritage as the original mountain bike apparel brand. The hybrid design and features of ZOIC clothing appeal to everyday explorers who seek superior performance, maximum comfort and ultimate adaptability to outfit their active lifestyles. The Outside Magazine 2015 Summer Buyer’s Guide called our men’s Ether shorts “everything you want in all-mountain shorts”. The Ether also continues to be the best-selling men’s cycling shorts at REI. ZOIC shorts and jerseys for men, women and kids are sold through national bike, outdoor and sporting goods stores, independent bike retailers, and online through Amazon.com, Backountry.com, and our own website. We design, sell and distribute from our headquarters in Carlsbad, CA. Learn more at zoic.com, on Facebook, and follow us on Instagram.
SDSI Springboard announces Class 6 participants
Join SDSI in welcoming its next class of emerging companies into SDSI Springboard and the membership community. These five companies have hit the ground running, working with their mentoring teams to refine their business models, create sustainable and scalable businesses and position themselves for a success. Thank you to all the mentors for making this program possible. Stay tuned for future updates on Springboard Class 6.
Hookit is a ranking, data and insights platform that has created the first effective solution to quantify and predict the talent and marketability of athletes. Brands currently spend $115B+ each year on sports sponsorship & media rights and 25%+ is completely unquantifiable and/or ineffective. Why? Because current spending methods are an art, not a science and there is a lack of real-time, usable data and insights. Hookit uses deep data to help brands measure and amplify ROI on athlete and sports marketing budgets and helps athletes increase their value to brands. Hookit’s patent-pending algorithms now aggregate 1B+ data points per month from hundreds of verified sources. Current partners include Monster, GoPro, Toyota, IMG, NBC Sports and 100+ other brands and media properties. Learn more at Hookit.com.
Yes Man is a lifestyle brand that creates premium watches and sunglasses. We are fueled by our shared passion to empower people to do more with their lives and our love for high-quality products. We believe time is invaluable and everyone has the same 24 hours in a day, yet so few consider their use of time. Be a Yes Man by chasing your dreams and not just thinking about it. Our watches feature our patent-pending buckle that gives you the perfect fit every time while our sunglasses are crafted with bamboo arms and polarized lenses. Last year we had the honor of being ranked #28 on the top 50 college startup list. To learn about Yes Man visit beayesman.com.
IPPOS is an innovative designer, manufacturer and seller of premium quality made in the U.S.A. sport and lifestyle bags. The IPPOS bag collection is designed as a multi-functional organization system to keep all your gear clean, neat and right where you need it. Our bags are designed to be sport and activity specific so athletes know that every piece of gear is in competition condition and ready to go. We believe in the sustainability of our products and minimizing our environmental footprint. This is why we offer a lifetime warranty on each of our top quality vinyl bags. With an IPPOS bag at her side, any athlete can feel prepared to tackle even the craziest day of competition.
SLYDE - Slyde Handboards is the maker of most advanced line of handboards, with patented design and technology that provides the best body surfing ride across the globe. Slyde was named winners of best new product of Surf Expo and Finalists in ISPO Munich for best new summer hard goods product. To learn more visit their website at slydehandboards.com.
VIOS Hybrid Fitness Technology. With one cost effective system from VIOS, you can have traditional strength and cardio workouts and new hybrid workouts, all for the same price as a weight stack system. VIOS Hybrid Fitness Technology is the most dynamic, yet cost effective technology in the industry today. And better yet, it can be used with all the current products in the market to expand their capabilities and redefine and invigorate your workouts. For health clubs, fitness retailers and distributors worldwide, VIOS's technology and fitness programs will help differentiate your business and give you a new story to increase your sales and keep customers happy.
SDSI Springboard Graduates Dbot5
Dbot5, a lifestyle speaker company with the next level of sound and function, is currently building a patent pending Bluetooth portable device powered by 2 – 8 inch Dbot5 pro-audio speakers. While traditional speakers project sound only four feet before they distort, Dbot5’s audio product saturates with crisp, undistorted sound 100 feet and beyond. Dbot5’s product allows athletes and outdoor enthusiasts to listen to their music outdoors doing any activity, without distortion. Thank you to Dbot5’s mentoring team: Mark Zickel (Business Advisor), Scott White (Marketing Domain Expert), Paul Brown (Finance Domain Expert) and Jarrod Barker (Product Design Domain Expert). Learn more at Dbot5shop.com.
|